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Committee extends sign-code survey deadline and approves direct-mail outreach to businesses
Summary
The committee voted to extend the city sign-code survey deadline to coincide with the March meeting and adopted an amendment to send direct mail letters to all commercial businesses to increase response rates.
The Wildwood Economic Development Committee voted to extend the deadline for the city’s sign-code survey so results can be reported at the March committee meeting and approved a direct-mail outreach to local businesses to boost participation.
Mr. Lee described the department’s distribution of a short, five-question survey to the business community and reported seven responses to date; the department’s target was roughly 50 responses to provide a representative sample of commercial entities. Council Member Jackson moved to extend the survey deadline to coincide with the March meeting; Council Member Mabry seconded the motion.
Council Member Mabry proposed and the committee adopted an amendment to have the city send a direct, first-class letter to each registered commercial business (excluding home occupations) with a QR code and an offer of a paper copy at city hall. Council Member McCutcheon seconded the amendment; committee members discussed the expected costs (staff estimated printing and postage would total under $100) and compared letter versus postcard response rates.
After the amendment passed, the committee voted to extend the survey timeline to the March meeting. The department said it would mail the letters promptly and continue social-media and e-news reminders until the March meeting.
The committee also asked staff to share the resulting responses and a summary at the March meeting so the planning and zoning commission could consider sign-code survey results as part of an upcoming public hearing on sign-code revisions.
