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Hinsdale planning commissioners continue sign-permit request for 25 West Chicago Avenue
Summary
The Hinsdale Planning Commission agreed to continue a request to modify façade signage at 25 West Chicago Avenue so the applicant can submit consolidated design options addressing commissioners' concerns about visual clutter, sign placement and lighting.
The Hinsdale Planning Commission on March 12 continued review of a sign permit application for 25 West Chicago Avenue, where a Coldwell Banker team and the Don McKenna Group proposed two illuminated signs and a black awning for the building's historic façade.
Commissioners said the proposal raised concerns about visual clutter, wayfinding from busy Chicago Avenue and the potential impact on the Lincoln-facing side of the structure. The commission asked the applicant to return with alternate concepts that consolidate the two signs into a single, cohesive element or otherwise reduce visual clutter. The item was continued to the commission's April 9 meeting by unanimous roll-call vote.
The applicant, identified in the public record as Julie, told the commission the plan is to replicate a previously used reverse-lit…
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