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Troutdale tourism review shows visitation rebound; council approves $15,000 for Troutdale Arts Festival
Summary
City staff reported 2023–24 tourism data showing downtown visitation at record highs and $84 million in estimated visitor spending (2023). The council approved a $15,000 donation to the Troutdale Arts Festival after organizers said moving the fair downtown boosted weekend visitation; small downtown businesses urged fee relief for curbside spaces.
Troutdale’s tourism and economic development staff on March 11 presented a year‑end review of destination strategy, event performance and visitor data that showed downtown visitation surpassing pre‑COVID levels and estimated visitor spending in the tens of millions in 2023.
Marley Wachsler, the city’s tourism manager, said Placer.ai data recorded roughly 11.7 million visits to Troutdale in 2023, driven in part by attractions such as McMenamins Edgefield and the Sugar Pine Drive‑In; staff reported about $84.2 million in visitor spending in 2023 and said downtown visits totaled 475,764 in 2024 — the highest recorded since the city began tracking the metric in 2017. Wachsler described a new destination brand positioning ("It all starts in Troutdale") and said…
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