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Athletics committee approves moving forward with PowerAD sponsorship pilot pending contract review
Summary
The athletics committee voted to move forward with PowerAD to pursue sponsorship signage at district athletic facilities, subject to legal and full-board review. PowerAD proposed a 50/50 revenue split and offered multi‑year contracts; the committee asked staff and legal to review contract terms and district policy on advertising.
The Manchester School District athletics committee voted to proceed with PowerAD to pursue sponsorship advertising at school athletic facilities, with final execution contingent on legal review and full-board approval.
Miss Taz, presenting for athletics, described PowerAD's proposal: the vendor would procure and create sponsorship signage and split revenue 50/50 with the district while the district would handle installation. Miss Taz said PowerAD typically offers 10-year contracts but is open to five- or three-year terms for an initial pilot. She gave a baseline estimate that three sponsorship packages at an illustrative $22,000 price point across multiple locations could yield roughly $33,000 back to the district under the vendor's assumptions.
"They will allow us the opportunity to approve or deny sponsorships," Miss Taz said, and added that PowerAD excludes tobacco, alcohol and inappropriate content from solicitations. Committee members clarified that installation costs would be the district's responsibility and that electrical or electronic signage was not proposed; the initial plan discussed solid placard signs to avoid additional electrical work.
Committee members raised policy and governance questions. Committee member Renzell said decisions about advertising policy (for example, whether to exclude sugary beverages) should go to the district's policy committee rather than be left to athletics staff. Committee member Turner confirmed there was no upfront cost to the district to sign with PowerAD and asked about penalties for breaking a contract; staff said a formal contract has not yet been presented and that the district would send any agreement to legal for review.
The committee referenced existing policy on advertising and sponsorship. "Community 1.10 is our advertising and sponsorship in schools policy," a committee member noted during the discussion.
Votes at a glance:
- Approval to correct and adopt minutes for Oct. 9, Nov. 13, Dec. 11, 2024 and Jan. 15, 2025 (moved by Committee member Turner; seconded by Committee member Parr). The clerk recorded an "aye" vote and the motion passed.
- Motion to move forward with PowerAD pending contract and legal review (moved by Committee member Bergeron; seconded by Committee member Turner). The clerk recorded an "aye" vote and the motion passed.
Committee members asked staff to return with the drafted contract and legal review before the item goes to the full board for final approval.
