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Council approves supplementary city logo, picks pelican-and-tree design for social and communications use
Summary
The council approved a supplementary logo and directed staff to develop city-wide brand guidelines and standardized email signature templates; Vice Mayor Jones preferred an alternate design but voted in the majority.
The Sebastian City Council on March 12 approved a supplementary city logo for use in social media and other communications and asked staff to finalize brand guidelines and standard templates.
Communications staff presented three draft supplementary designs and a proposed color and font palette intended to align with the city's primary logo. Staff recommended a simplified mark better suited to circular profile images used by social platforms and a standardized Myriad font for document headings.
Council discussion favored a design showing a single tree and pelican (option 3 in the presentation). The council also approved standardized email-signature layouts and asked staff to use an internal platform to populate consistent signatures for employees and to produce guidelines for when to use the main city logo versus the supplementary mark. The motion passed on a roll-call vote with one dissent: Vice Mayor Jones voted no because he preferred option 1, but the rest of the council voted to adopt the selected mark.
Staff said the supplementary logo will be incorporated into a brand-guidelines document that clarifies permitted uses, color values, fonts, and approved treatments for official documents, social media, and email signatures. The city also plans to ensure the new signature templates are auto-populated from existing personnel records to encourage consistent application.
