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Longwood commissioners ask staff to review Ronald Reagan banner contract and local options
Summary
Commissioner Morgan asked staff to investigate the expired three‑year banner contract along Ronald Reagan Boulevard and report back with options for local production, in-house handling or continued sponsorships.
LONGWOOD, Fla. — The City Commission on March 3 directed staff to review the city’s banner program along Ronald Reagan Boulevard and return with options after commissioners raised concerns about an expired contract, slow replacements and faded or missing banners.
Commissioner Tony Morgan, who led the item, said the city’s three‑year agreement with CGI (approved in September 2020) required CGI to supply at least 25 full‑color 30-by-72 banners, brackets, hardware, installation and maintenance and that the company included a 20% sponsorship area. Morgan said the contract term has ended and that the commission should consider a local vendor or in‑house production to improve response times and reduce downtime for damaged banners. “We learned a lot working with CGI. And I believe now that we're at the end of the contract, we can do better for ourselves and our sponsors,” Morgan said.
City staff told the commission CGI subcontracted local printing and that repeated delays in replacement after storms or vandalism are the primary operational problem. Staff recommended consulting with Parks & Recreation and Public Works (Chris and others) to determine whether the city has the equipment and personnel to manage smaller banner programs in-house and said they would return with a plan and cost estimate.
Deputy Mayor Sackett and other commissioners suggested limited pilot locations (for example, intersections at Ronald Reagan and Church Avenue) if the commission opts to transition away from an external sponsorship program. Commissioners also raised code-enforcement concerns about ad hoc banners and snipe signs along State Road 434.
Next steps - Staff to consult with Leisure Services, Public Works and Risk Manager Chris Capizzi, determine required equipment and staffing, develop cost estimates and present a recommended approach at a future meeting.
The discussion did not produce a vote to terminate any existing contract; rather, commissioners asked staff to prepare options for the commission to consider.
