Commission approves larger art signage at 67 W. Granada after developer's presentation

The Ormond Beach City Commission on Feb. 18 approved Resolution 2025-61 allowing alternative building signage for an art property at 67 West Granada Boulevard, authorizing about 104 square feet of sign area where the land-development code generally allows 24 square feet.

Planning Director Steven Sprager said the special-exception redevelopment plan is a tool the city uses to allow signage or other features that fall outside usual code parameters and reviewed comparable downtown approvals — including larger signs approved for the Ormond garage and other downtown businesses. He said the application had recommendations for approval from both Main Street and the planning board.

Developer Bill Jones and applicant Dorian Burton described design considerations for downtown visibility and nighttime operation. Commissioner Travis Sargent suggested an angled or V-shaped face so drivers traveling along Granada could see the word “Art” from both directions; Jones said turning motorists’ attention is an objective of downtown public art and wayfinding. The planning record includes a condition limiting overnight display; at the planning board meeting the applicant agreed on hours to minimize late-night impacts.

City Clerk read the roll call: Commissioners Christian Deaton, [Commissioner Bridal/Briley per transcript], Lori Tolland, Travis Sargent and Mayor Jason Leslie voted to approve the resolution. The motion passed on the public hearing and the sign permit conditions as presented.

The approval is framed by the city’s broader downtown redevelopment work; Sprager told commissioners the special-exception process has been used previously to permit signage that contributes to downtown vitality.