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LakeGeorge.tv team reports strong second-year growth; committee hears platform upgrades and partnership strategy
Summary
Presenters for LakeGeorge.tv told the Warren County committee that the platform’s second year saw large increases in reach, visitors and engagement, additions of Fire TV and member subchannels, and marketing sweepstakes that generated thousands of entries and thousands of business click-throughs.
The LakeGeorge.tv team presented year-two results to the Warren County Occupancy Tax Coordination Committee on Feb. 27, saying the platform produced measurable audience growth, new partner tools and trackable marketing outcomes that benefit local businesses.
Jesse Jackson, who led the presentation, said the platform was “performing, really well” and that it had generated responses the team hoped for. He said the project began more than three years ago and that staff saw streaming and connected-TV trends as an opportunity to create a video-centric tourism platform for Warren County.
Presenters said the platform now hosts more than 900 videos across roughly 25 collections, and that the team…
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