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Coppell Chamber outlines Discover Coppell marketing program, plans to hire hotel liaison
Summary
The Coppell Chamber reported on growth and results from the Discover Coppell destination marketing program funded by the hotel occupancy tax, and told the City Council it will replace a telemarketing contractor with a staff liaison to boost weekend hotel stays.
Ellie Braxton, president and CEO of the Coppell Chamber of Commerce, updated the council on Discover Coppell, the chamber-led destination marketing organization funded by the hotel occupancy tax.
Braxton described the program’s structure, channels and performance in 2024 and said the chamber will stop using a telemarketing contractor and hire a staff liaison to focus on weekend room nights for hotels.
The program started in 2021 and uses hotel-occupancy-tax funding to promote day visitors, special events and hotels. Braxton said Belmont Advertising runs programmatic and paid search campaigns and the chamber maintains organic social channels. “We do programmatic advertising,” she told the council,…
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