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Brevard highlights communications goals to boost trust, enrollment and partnerships
Summary
The district's Community Connection objectives call for faster, more accurate crisis messaging, more targeted social media and newsletter engagement, growth of Partners in Education revenue and volunteer hours, and marketing to raise enrollment in specialty programs.
Brevard Public Schools communications staff presented the "Community Connection" segment of the district's five-year strategic plan, laying out four objectives intended to strengthen public trust, increase pride in the district, position BPS as a top choice for prospective families and grow funding and support through community partnerships.
Communications lead Ms. Carnahan told the board the district set specific metrics, including 10 positive media stories each quarter and tracking engagement on social media and newsletters rather than raw follower counts. "One of the challenges I've noticed...is the…
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