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Chattanooga Tourism Company lays out strategic plan as county faces flat hotel demand and 1,100 new rooms coming online
Summary
Barry White, CEO of the Chattanooga Tourism Company, presented a strategic plan to Hamilton County commissioners highlighting visitor spending, recent accolades, a convention-center study, an amphitheater recommendation and the challenge of adding more than 1,100 new hotel rooms while recent hotel demand is flat.
Barry White, chief executive of the Chattanooga Tourism Company, told Hamilton County commissioners on March 25 that visitor spending in the previous year topped about $1.7 billion and supports roughly 30,000 jobs in the county.
White presented a new strategic plan and told commissioners Hamilton County outpaced the nation and state in hotel room sales growth last year — citing about 1% growth locally versus 0.5% nationally and a 1.7% decline in Tennessee — while the county’s hotel demand is flat in the first two months of the year. He said those conditions heighten the urgency of targeted marketing, convention and sports recruitment, and improving visitor amenities.
The presentation summarized recent research the tourism company commissioned: a convention-center study that found the convention…
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