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Coppell Chamber reports DMO progress, plans to hire hotel liaison to boost weekend hotel stays
Summary
The Coppell Chamber of Commerce updated council on Discover Coppell, the city's destination marketing organization funded by hotel occupancy tax, and said it will end a telemarketing contract and hire an on‑staff hotel liaison to grow weekend occupancy.
Coppell — Eli Braxton, president and CEO of the Coppell Chamber of Commerce, told council on March 11 that Discover Coppell — the city’s Destination Marketing Organization funded by hotel occupancy tax — is shifting tactics to attract more weekend hotel stays.
“It's called a Destination Marketing Organization,” Braxton said, describing the program the Chamber launched in 2021 to promote hotels, restaurants and events to day‑trippers and visitors. The program is supported by a Discover Coppell advisory council made up of hotel representatives, Chamber staff and volunteers.
In 2024 the DMO used an outside advertising firm, Belmont Advertising, for programmatic digital campaigns and ran a telemarketing contract with Hotel Resources to pursue conventions and group business. Braxton said Belmont produced broad reach — the presentation cited "54,000,000 impressions" and "4,433,000 clicks" from 2024 advertising — but that the telemarketing contractor did not deliver the expected weekend room nights for hotels.
Braxton said the advisory council…
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