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State campaign expands to include older LGBTQ men; paid ads drove tens of thousands to resource site
Summary
Moore Advertising and Department of Public Health staff reported results from the 'Care That Fits You' campaign, including 13 million impressions, about 51,000 clicks and roughly 18,000 site visitors; the campaign has expanded outreach to people 50 and older and will recruit diverse participants for follow‑up research.
Marketing vendors and state public‑health partners updated the commission on a public‑health campaign aimed at gay, bisexual and other men who have sex with men; the work has been broadened to include older adults.
Tiffany Chen, senior account manager at Moore Advertising, said the CareThatFitsYou.org campaign—created with the Department of Public Health—ran a paid media push last fall that generated more than 13,000,000 impressions, approximately 51,000 clicks to the campaign…
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