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Council renews Lamar billboard contract and approves BrandUSA page for international promotion
Summary
The council renewed a billboard contract that promotes Bennett Spring State Park and approved a BrandUSA partnership to publish a Lebanon destination page aimed primarily at international visitors, with Missouri Division of Tourism covering 90% of the initial cost.
Lebanon's tourism staff asked the council to renew a digital billboard contract with Lamar and to approve a partnership with BrandUSA to create a Lebanon destination page for international visitors.
Rebecca, the city's tourism staff member who presented both items, told the council the Lamar billboard outside Bass Pro Shops in Springfield has been part of the city's marketing for years and that Lamar covers half the…
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