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Council declares intent to form Pacifica Tourism Marketing District; hotels, STRs to get notice
Summary
Council set public meeting and final hearing dates to form a Tourism Marketing District under California's 1994 law and asked staff whether to proceed with a $1 per‑stay or a lower percentage‑based assessment; council adopted the resolution of intent unanimously.
The City Council on March 10 adopted a resolution of intent to form the Pacifica Tourism Marketing District (PTMD) under the Property and Business Improvement District Law of 1994 and set a public meeting for March 24 and a final hearing for April 28.
Assistant City Manager Yolia Carter introduced the proposal and said the PTMD would modernize the city’s current Pacifica Hotel Business Improvement District (formed under the 1989 law) and allow an owners’ association — typically a nonprofit composed of lodging stakeholders —…
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