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Committee discusses ticket sales, website, sponsorships and parking enforcement
Summary
Organizers outlined plans to boost advance ticket sales via a website, explored sponsorship options subject to town approvals, named possible finance liaisons, and discussed parking and traffic controls to enforce pass requirements.
Committee members discussed steps to increase advance ticket sales and to centralize event information on a Family Fourth website that would include FAQs, parking maps, ticket sales and guidance for families. David said the committee intends to sell passes year‑round via an online portal and suggested a landing page that lists logistics and what attendees should bring.
The group discussed sponsorships and donations as supplemental revenue streams but noted that signage and sponsorship recognition in town parks are governed by park rules and municipal approvals. A committee member said the Board of Selectmen (town board) would need to approve certain sponsorship placements and that prior park sponsorships had been restricted by policy.
On finance oversight, the committee discussed having a town staff member serve as a financial liaison. Anna Krolkowski was suggested as a possible liaison because of prior work processing paperwork and bills. Committee members also referenced Tucker Murphy and John (town staff) as people involved in financial sign‑offs; the chair emphasized that municipal procedures require town staff involvement for deposits and accounting.
Members reviewed historical ticket‑sale examples: one speaker said the committee sold roughly $70,000 in tickets in a year that was later canceled and that those tickets were honored the next year; the following year added another $30,000 in sales, producing a larger fund balance. The committee reiterated its usual “no refund” policy for canceled events.
The meeting closed with a discussion of traffic and parking enforcement. Members described routing vehicles without passes to alternate parking (for example, the high school) and using staff or parking attendants to check passes as vehicles enter. They said police coordination and parking signage would be part of operational planning to reduce crowding and improve nighttime egress safety.
