South Pasadena committee signs off on outreach plan, branding direction for library–senior center project

The City of South Pasadena Library and Community Center Comprehensive Site Plan Ad Hoc Committee on March 6 reviewed draft marketing materials and gave staff and consultants direction to finalize a public outreach campaign for the library and senior-center redevelopment.

The committee asked staff to focus the initial outreach on a single, short engagement that drives residents to a website and survey and to adopt a working project name. Dominica Magadichie, Deputy City Manager, described the immediate objective as “this is a 1 engagement piece. What we're really trying to do is get people to know what the, project is, get people to take the survey, and get people to go to the website.”

The committee broadly agreed to brand the initiative as the Library Park Campus (often shortened in discussion to “LPC”), and to let staff refine the flyer, color palette and wording before printing and digital distribution. Members asked for clearer, less wordy copy, stronger calendar cues (dates and days of week), a single QR code that links to the survey, and versions of the materials suitable for printed handouts, counters and mailed utility inserts.

Why it matters: the outreach documents are the first public explanation of a multi-year planning effort that could influence future funding and design decisions for the library, senior center and adjacent park. Committee members said the campaign should be clear about the…