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New Downtown Walla Walla Foundation executive director outlines data‑driven strategies to connect locals and support businesses
Summary
Mallory, the new executive director of the Downtown Walla Walla Foundation, briefed council on downtown metrics, volunteer economic impact and plans to increase local engagement through events and marketing campaigns.
Mallory, the newly appointed executive director of the Downtown Walla Walla Foundation, introduced herself and presented the foundation’s 2024 outcomes and 2025 priorities at the Walla Walla City Council work session on Feb. 24.
Mallory described the foundation as a 40‑year Main Street program that tracks downtown reinvestment, business openings and volunteer hours. She reported that about 1.5 million visitors came to the Walla Walla Valley and used a conservative assumption that 60% of those visitors (about 900,000) visited downtown. The foundation recorded 11 new downtown businesses and about 30 jobs created; Mallory said public and private investment in downtown totaled…
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