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Lake Bluff board tells new spa to revise oversized window graphics
Summary
The Village of Lake Bluff Architectural Board declined to approve Flowstone Spa's proposed large vinyl window graphics and directed the owner to return with a smaller, revised design and options including blade signs; the board cited precedent and streetscape continuity concerns.
Matt Brueggemann, owner of Flowstone Spa, asked the Village of Lake Bluff Architectural Board on March 4 to approve new large vinyl window graphics and related storefront rebranding at 57 East Scranton Avenue.
The board declined to approve the proposal as submitted, saying the proposed graphics exceed the central business district's standard 15% window-sign allowance and would set an undesirable precedent for the streetscape. Members encouraged Brueggemann to return with scaled alternatives that keep the business name legible while reducing the logo's footprint, or with other measures such as blade (sidewalk) signs to aid pedestrian wayfinding.
Brueggemann described his rebranding as “to bring forward a little bit more of my long term vision for the business,” and said the…
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