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School board approves two radio advertising payments after debate over communications spending
Summary
The Flagler County School Board approved two vendor payments for radio advertising after several members questioned whether the district should rely on outside broadcasts instead of in‑house communications. The payments passed 4–1; board members said they will monitor the program as the district enters budget season.
The Flagler County School Board voted to approve two vendor payments for radio advertising on Feb. 25, passing the items 4–1 after an extended discussion about the district’s communication strategy.
Board members questioned whether outside radio advertising duplicates work done by the district’s communications team and asked staff to track the results. Supporters said radio spots reach community members who do not follow district social media or apps.
Superintendent Moore defended the broadcasts as a way to reach people who are “not aware of what’s happening.” He said, “we continuously hear that individuals don't know or aren't aware of what's…
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