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City outlines response to 2023 community survey, launches 'Your input, our action' outreach campaign
Summary
Communications director Roger Haney presented results from the city’s biannual community satisfaction survey, highlighted resident priorities and described a new marketing campaign and planned survey rollout for 2025; councilors asked follow-up questions about survey design, downtown priorities and parks access.
Roger Haney, director of communications and marketing for the City of Pflugerville, presented highlights from the city’s biannual community satisfaction survey and described steps the city has taken in response.
Haney said the survey—conducted every other year by ETC Institute—has tracked resident priorities since 2012. He told the council the top three priorities in the most recent (2023) survey were traffic management and signal timing (97% of respondents said it was important), new roads and road widening (94%) and water and wastewater infrastructure (92%). Haney said those priorities informed the city’s actions and that the communications team will roll out a campaign called “Your input. Our action.” to show residents where the city has responded.
Haney listed recent and ongoing projects tied to survey priorities, including an advanced traffic management system with emergency vehicle preemption and battery backups at intersections; in‑house street‑sweeping; road projects such as Piccadilly Drive, Central Commerce Drive and Royston Lane (reported investment $15,000,000); neighborhood street reconstruction ($5,300,000 reported); construction of 10.57 miles of road with an additional 9.57 miles anticipated by 2025; wastewater plant expansions and a secondary Colorado River waterline project; and an automated metering infrastructure program with a customer portal.
Haney also described parks, trails and downtown initiatives: expanded shade at community parks, trail gap work, trail‑accessibility improvements at Heritage Park and others, expanded public art, Trail Capital of Texas designation efforts, the Downtown East project (under construction) and a series of downtown events such as Slice of Pflugerville and Rock The Block. Haney said the communications office will convert survey results into short videos and digital badges to highlight actions the city has taken.
Council members questioned survey design and asked whether the upcoming survey will use the same questions. Haney said ETC Institute provides core methodology that can be refined and that the upcoming on‑year survey will run March 10–April 7, with results presented to council on May 13 and an ETC representative available to brief the council on details.
No formal council action was taken; the presentation was informational and Haney said staff will launch the outreach campaign in the weeks following the meeting.
