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Council hires Hilco Partners for legislative advocacy, severs relationship with Focus Advocacy

2529797 · January 28, 2025
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Summary

After debate over scope, performance and cost, the council voted to engage Hilco Partners for 2025 legislative lobbying related to TxDOT/toll and qualified-hotel legislation and to sever its contract with Focus Advocacy; the vote included recorded yes and no votes.

Pflugerville City Council voted Jan. 28 to engage Hilco Partners to provide targeted legislative advocacy on two priority items (TxDOT toll/tolling matters and qualified-hotel project legislation) and separately voted to terminate the city's contract with Focus Advocacy.

Staff presented three proposals: an amendment to the existing Focus Advocacy agreement (not-to-exceed $202,100), an engagement with CIRL Strategies ($80,500) and a proposal from Hilco Partners ($150,000). Staff said Focus Advocacy had provided general-defense services and earlier work on emergency-services-district issues, while CIRL and Hilco proposals were scoped primarily to the TxDOT/toll and qualified-hotel efforts.

Council members debated whether to retain Focus Advocacy for broad tracking and general defense or to hire a larger, more established firm for the specific high-stakes items. Some council members criticized past communication and responsiveness from Focus Advocacy; others said the firm had delivered in prior years. Supporters of Hilco cited its experience and relationships at the state level; proponents also said the higher cost matched market value for the specific services.

Council ultimately approved a motion to engage Hilco Partners and to terminate the Focus Advocacy contract. A voice roll call recorded multiple yes votes and at least 1 no vote; the motion carried. Council then passed a separate motion to sever the city's existing agreement with Focus Advocacy (vote recorded by roll call with a majority in favor).

Ending: Staff will implement the Hilco agreement and proceed with the severance of the Focus Advocacy contract; council directed staff to coordinate with the chosen firm and to continue tracking the legislative agenda.