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Embark launches rider service-alerts, reports ridership milestones and event partnerships
Summary
Embark staff described a new real-time service-alert system, community outreach and partnerships that supported ridership growth, and promoted recent milestones including Rapid Northwest
Embark unveiled a new rider-facing service-alert system and highlighted recent outreach and event partnerships that staff said helped grow ridership and public awareness of its transit services.
The system allows riders to subscribe to text or email alerts for service disruptions, detours and stop-specific notifications, and riders can customize alerts by route or stop, Embark staff said. Armando (moderator) introduced the marketing update; Craig (marketing staff) presented the system and other outreach highlights.
The marketing presentation emphasized community events and earned-media coverage used to…
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