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District reports major gains in digital reach, launches parent resources and marketing campaigns under strategic plan pillar on communications
Summary
Communications staff briefed the board on progress under pillar 5 of the district strategic plan, describing a relaunched website and mobile app, a two‑way translated messaging app (Rooms), marketing campaigns tied to school choice and the millage referendum, and plans for a parent resource center and expanded multilingual materials.
Sarasota County Schools communications leaders told the School Board on March 4 that the district has overhauled its digital presence, expanded two‑way multilingual communications and launched marketing campaigns the district says have driven increased interest in school choice and enrollment.
The presentation, led by the district communications director and introduced by Superintendent Conner, listed completed and in‑progress actions under Strategic Plan Pillar 5: revamped district and school websites launched in April 2024 with translation and search features; a new district mobile app; conversion of more than 300 policies to searchable HTML pages; and a two‑way translated classroom/guardian messaging app called Rooms.
The communications director said Rooms has supported more than 455,700 messages, more than 25,000 guardians logged in, roughly 33,000 app downloads and about 10,000 active classrooms…
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