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SeaTac city manager lays out digital communications plan; council endorses staff amplification of non‑campaign posts
Summary
City Manager Jonathan Yang proposed a platform-by-platform communications approach and a values-based review process; council members agreed staff may amplify council social posts for timely community messaging, with legal caution near elections.
City Manager Jonathan Yang presented a proposed communications plan to the SeaTac City Council that lays out a digital-first strategy, platform-specific content roles and a values-based review process for potentially controversial messages.
Yang said the plan centers the City of SeaTac website as the primary hub and assigns different roles to platforms such as LinkedIn (jobs and economic development), YouTube (longer-form informational content), Facebook (broad updates), X (real-time alerts) and Instagram (community engagement). "In the center is the City of SeaTac website, which I think is the place where people we expect people to come to our website," Yang told the council. He also said the city will continue a web refresh to improve accessibility and language options.
Yang descr…
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