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Scotts Valley proclaims Alfred Hitchcock Week, highlights local festival and educational events
Summary
The Scotts Valley City Council recognized Alfred Hitchcock Week and heard organizers outline a March festival featuring speakers, film screenings and youth programming to celebrate Hitchcock’s ties to the area.
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The Scotts Valley City Council on an evening meeting recognized the coming Alfred Hitchcock Week with a proclamation and invited organizers of the Hitchcock Festival to outline events and outreach planned for the week.
Mayor Derek Timm presented the proclamation and invited festival organizers to speak about the program. Victor Alejandro, chairman of the Hitchcock Festival, said the event will run March 14–16 at the Scotts Valley Cultural and Performing Arts Center (now known as The Landing) and described local ties to Hitchcock, including his Heart of the Mountain estate in Scotts Valley. "My favorite story is Alfred Hitchcock loved donuts," Alejandro said, an anecdote he used to emphasize Hitchcock's local connections.
Festival scheduling coordinator Christina Dinwiddie described a new youth outreach effort. "Today we did something new for the first time. We had a field trip where we hosted and invited the IB film students from Harbor High School," Dinwiddie said, adding that Professor Shelley Stamp presented to the students and will also speak during the festival. Dinwiddie said the festival is also a fundraiser and listed planned features including a reception gala, a silent-movie program with live piano accompaniment, speaker sessions, and complimentary Saturday-night wine and beer tasting and a Sunday morning mimosa reception.
Organizers named speakers and guests expected to appear: Aaron Leventhal (author of Footsteps in the Fog), Jay Topping of the Scotts Valley Historical Society, Terry Caruba (described as Alfred Hitchcock’s granddaughter), and visiting authors and presenters. Alejandro and Dinwiddie encouraged local businesses to support the festival and noted participating restaurants and wineries, including Farrell's Donuts, Armitage, Inversion and Laughing Monk. CineLex will screen The Birds nightly during Hitchcock Week, organizers said.
The council's recognition is ceremonial; no formal vote or ordinance accompanied the proclamation. The council thanked volunteers and festival organizers for their work and for including youth programming and community partnerships in the schedule.
Organizers provided a website (hitchcockfestival.com) and encouraged community attendance and donations to support the festival's fundraising activities.

