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Visit Brenham reports record digital reach, Smithsonian hosting and increased visitor activity
Summary
Visit Brenham briefed the Washington County commissioners on a quarter of growth in website traffic, social reach, Smithsonian hosting activities and other tourism metrics; officials said the efforts are boosting downtown activity and partner revenue.
Visit Brenham told the Washington County Commissioners Court on March 4 that digital metrics, event hosting and partnerships produced notable gains during the last reporting period, and staff outlined results from hosting Smithsonian exhibits and a Geiger media tour.
Visit Brenham representative Miss Eckerman reported that the organization recorded more than 190,000 website views in the quarter (a roughly 28% increase over 2023), and that annual website traffic exceeded 940,000 — an 8% year-over-year rise. The organization said it distributed tens of thousands of visitor guides statewide to promote Brenham and Washington County and assembled 2,000 visitor bags…
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