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Commission tables Downtown Kissimmee branding strategy after questions about logo and outreach
Summary
Commissioners expressed strong reactions to the proposed Downtown Kissimmee logo and asked staff to return with additional options and outreach documentation; the consultant contract and earlier design alternatives will be reviewed.
KISSIMMEE, Fla. — The Kissimmee City Commission and the Downtown Kissimmee Community Redevelopment Agency (CRA) board tabled adoption of a proposed downtown brand and logo after commissioners and members of the public raised concerns about the design, process and community engagement.
David Rodriguez, Economic Development Director, told the board the branding project began in October 2023 and the consultant’s work included stakeholder outreach, an online survey and a brand implementation and evaluation plan. Benjamin Burnett, redevelopment planner, presented the packet and said the…
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