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Tourism board seeks control of I‑70 billboard; council pauses lease renewal to hear presentations
Summary
Councilors removed a consent-item renewing a long-term billboard lease adjacent to I‑70 after the Tourism Advisory Council asked for time to present alternative uses. The current lease with Family Health West expires March 31; staff said any changes must respect CDOT permitting limits and that a public hearing is scheduled.
Councilors on March 4 removed ordinance 2020-57, a consent-item that would have renewed a long-term lease for a billboard adjacent to Interstate 70, after the Fruita Tourism Advisory Council asked for time to present ideas for using the billboard as a tourism promotion tool rather than for exclusive private advertising.
City Manager Shannon Boston told council the billboard is highly visible to east- and westbound interstate traffic and that the tourism council has long considered it an important tool for promoting Fruita. She said the city had budgeted for an electronic panel to…
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