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Ashwaubenon board approves multiple liquor-license extensions for NFL Draft activities, denies Anduzzi’s parking-lot request
Summary
At its March 4 meeting the Ashwaubenon Village Board approved several permanent and temporary liquor-license extensions for businesses tied to NFL Draft events and retail operations, denied one extension after public safety raised emergency-access concerns, and set a meeting date change for April.
ASHWAUBENON, Wis. — The Ashwaubenon Village Board on March 4 approved several liquor-license requests — including a permanent expansion for Titletown, a Class A combo license for Vern’s Cheese, a three-day off-site retail permit for Mona Rose winery at the NFL Draft, and a temporary on-site extension for Lodge Kohler — and denied a similar temporary extension sought by Anduzzi’s Sports Club because public safety staff said the requested area is needed as an emergency access/fire lane.
The approvals and denial were taken during the board’s regular meeting at Village Hall. The items related to on- and off-site alcohol sales tied to the upcoming NFL Draft and to new or expanded retail operations in Ashwaubenon.
The most detailed requests involved event-era extensions for draft-related activities. Greg, representing Mona Rose winery, asked the board to approve an AB-105 state form request to allow an additional off-site retail location for April 24–26, 2025, near the new arena motel. "We just wanted to have a temporary site for the draft," Greg said, adding the winery planned to sell glasses and sealed bottles to motel guests and nearby attendees. The board’s approval is a municipal recommendation; final permitting is issued by the state after local sign-off.
Lodge Kohler requested two temporary tents on the south side of its parking lot for the draft weekend: a ticketed VIP tent with beverage service and a second "pop and pour" tent for beer and food purchases. Scott, a representative of Lodge Kohler, said the tents would be blocked off and that "there'll be no parking on that portion of the parking lot." Village staff told the board public safety had reviewed the layout and cleared the request; the board approved the extension.
Titletown sought a permanent adjustment to its premises for a Class B (beer and liquor) license to include the new Packers Athletic Club while explicitly excluding the children’s area, the agility zone and the 40-yard dash from the licensed premise; a village staff member described it as an addition tied to a new building. The board voted to approve that permanent extension.
Vern’s Cheese owner Ben Novak told the board he is opening a second retail location at 1241 Lombardi Avenue, Suite D, and requested a Class A combo license to sell packaged beer and wine alongside cheese and other retail goods. "This will be a retail space that's focused on cheese," Novak said. The board approved the permanent Class A combo license application.
By contrast, Anduzzi’s Sports Club asked to extend its Class B license into its north parking lot for draft-related activities. Public safety staff recommended denying that extension because the north area is used as an emergency access/fire lane. A board member moved to deny the request; the board carried the denial on the public-safety recommendation.
Votes at a glance
- Titletown: Permanent Class B liquor-license extension to include Packers Athletic Club premise (children’s area, agility zone and 40-yard dash excluded) — approved by board vote. (Motion and named mover/second not specified in transcript.) - Vern’s Cheese (Vern’s Cheese Inc., d/b/a Vern’s Cheese): Permanent Class A combo license at 1241 Lombardi Ave., Suite D — approved by board vote. (Motion and named mover/second not specified in transcript.) - Mona Rose winery: Temporary off-site retail permit (AB-105) for April 24–26, 2025 — board approved municipal recommendation; final permit subject to state issuance. - Lodge Kohler: Temporary extension for two tents on south side of parking lot for NFL Draft (VIP and pop-and-pour) — approved; public safety cleared layout and staffing. - Anduzzi’s Sports Club: Temporary extension into north parking lot for NFL Draft — denied on public-safety recommendation because area is used for emergency access/fire lane.
The board also briefly confirmed moving its April meeting from April 1 (spring election day) to Wednesday, April 2, at the same time and noted the likely need to use Conference Room A because of court in the main chamber.
The board’s procedural approvals earlier in the meeting included adopting the agenda and approving minutes from the Feb. 4, 2025 meeting.
The transcript records motions and votes but does not list roll-call tallies or identify movers and seconders by name for most items; where the transcript omits named makers or vote counts, the article notes that those specifics were not specified in the record.
