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Council favors hybrid public‑engagement approach for Domino’s exterior wrap
Summary
Councilors agreed to pursue a hybrid public‑engagement process for the Domino’s exterior wrap: a community survey to set themes, a design contest, and a parallel professional design from Domino’s, with a student component if available.
The council discussed a proposed exterior wrap for the Domino’s building and agreed on a hybrid approach to select artwork that blends community input with professional design capacity.
Council members and staff proposed using a short community survey to identify themes, then asking designers — including Domino’s contracted designers — to submit designs that respond to those themes. The council suggested running a contest format similar to a past city logo contest so that a range of professional and community designers could submit proposals; staff and one councilor also suggested pursuing a parallel student or elementary‑school partnership with the Rockford School District art teacher so that student work could be considered as one of multiple options rather than the only option.
Councilor Friedrich and others asked staff to prepare a community survey and to contact the local art teacher; staff was directed to present the survey and design‑selection options at a future council meeting. Council members emphasized they did not want the wrap to be solely the city logo and that any final design should scale to the building’s facade. Domino’s will be asked to submit at least one professional design so the council will have options even if community submissions are limited.
No binding design decision was made at the meeting; staff will draft the survey, reach out to the school art teacher, and return to the council with options and a recommended selection process.
