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Consultant outlines West Des Moines communications work: brand guide, website and measurement
Summary
Marketing Department 360 consultant Jana Reeker told the council the city has centralized brand guidance, improved cross‑department affinity groups and seen increased web and engagement metrics; she said her two‑year contract is up for renewal in April.
Marketing consultant Jana Reeker updated the West Des Moines City Council on Feb. 17 about ongoing communications work, including rollout of a brand guide, digital platform improvements and new measurement tools.
Reeker, who represents a firm identified in the meeting as Marketing Department 360, said the city’s communications program is decentralized and that the brand guide was developed to create consistency across departmental channels. She described four quarterly “affinity groups” — community enrichment, public safety, infrastructure and support services —…
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