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District outlines strategic-plan communications gains: website overhaul, apps and marketing credited with rising engagement
Summary
Sarasota County Schools' communications director reported growth in website traffic, social engagement and digital tools after a year of website relaunch, a new mobile app and a classroom messaging platform. Staff also described targeted marketing that they say increased open-enrollment applications and higher public visibility.
Craig Maniglia, director of communications, told the Sarasota County School Board on March 4 that the district has launched a redesigned website, a new mobile app and a two-way classroom messaging platform, and that those tools have driven higher engagement and marketing results.
Why it matters: Communications and government-affairs work can affect school enrollment, public perception and the district's ability to recruit staff. The district described measurable increases in web traffic, social engagement and open-enrollment applications tied to targeted campaigns.
Key accomplishments and metrics Maniglia said the district relaunched its website in April 2024 with AI-driven search and full…
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