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Local publisher pitches statewide sports magazine advertising; council refers proposal to work session
Summary
Al Blanton presented Tailgate, a statewide sports magazine published by Black Media Group, and proposed advertising packages and athlete sponsorships; council asked staff to place the proposal on the next work session for fuller review.
Al Blanton presented an advertising proposal for Tailgate, a statewide sports magazine published by Black Media Group. Blanton said the magazine will publish twice yearly in print, operate a frequently updated website and social‑media presence, and produce podcasts. He proposed a back‑cover advertisement in the spring/summer baseball issue, a full‑page placement in 78 magazine’s Story of Us issue, and a featured athlete sponsorship for two Jasper High School athletes as online articles.
Blanton described benefits including statewide visibility for Jasper, support for a local business, and publicity for student athletes. Council members asked whether Tailgate distributes on other platforms; Blanton said the project includes daily website content, Facebook, Instagram, TikTok, X and two podcasts (a weekly Tailgate podcast and a monthly Legends podcast in partnership with the Alabama Sports Hall of Fame).
Council directed staff to place the advertising proposal on the next work session so all council members could review the materials. No funding commitment or formal advertising agreement was made at the meeting.
