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Northglenn staff propose community video series to highlight diversity and city programs
Summary
The communications team proposed a short‑form video series to amplify staff and resident stories across social platforms and Channel 8; council endorsed the concept and offered naming and distribution suggestions.
City communications staff presented a proposed short‑form video series to Northglenn city council on March 3 designed to highlight staff, residents, businesses and community programs across social media and Channel 8.
Director of Communications Diana Wilson introduced the project and said the Diversity, Inclusion and Social Equity (DICE) Board reviewed the outline and suggested refinements. David Mullen, the city’s primary social media specialist, described the plan to produce short, platform‑friendly videos formatted for Instagram, Facebook, YouTube and X, with live video playback on each platform rather than only linking to YouTube.
Council members broadly supported the idea and offered suggestions. Council member Burns suggested structuring content in defined “buckets” and praised behind‑the‑scenes staff features. Mayor Pro Tem Lukeman Hiramasa and Council member Duff encouraged highlighting staff pride and the range of community stories, including immigrant experiences and seniors. Council member Nowicki asked about formatting and distribution for vertical formats used on newer platforms; Mullen said the team plans to reformat for each outlet and keep runtimes that fit multiple platforms. Wilson noted the city will not use TikTok or Snapchat because of platform ownership concerns, but will use Instagram, Facebook, YouTube and X and will host content on the city website and Channel 8.
Council suggested potential series names including “Northglenn Proud” and “I Am Northglenn.” Several council members suggested pairing the series with existing city recognition programs such as the Good Neighbor Awards and business outreach to identify interview subjects. Wilson said economic development and parks staff have already provided candidate lists and that the communications team will also solicit submissions from the public.
No formal vote was taken. Council voice responses were positive and staff will proceed to refine content and scheduling with the DICE board and city departments.
