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Communications office reports steady district engagement; highlights teacher recruitment and early‑childhood campaigns
Summary
Communications presented platform analytics, survey results on district messaging, marketing campaigns for teacher recruitment and early childhood enrollment, and community engagement activities; staff flagged challenges with internal review processes and said they are implementing stronger copyediting and vendor support.
The district communications office presented key performance indicators for district messaging, social media analytics, marketing campaigns and community engagement efforts.
Director Irma Lancaster said school‑messenger emails remain the district’s primary outreach tool, while texts and phone calls are reserved for higher‑priority notices. The department is running a teacher recruitment campaign (teachlead.net) and an early‑childhood enrollment campaign using grant funds;…
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