Vendor offers free video boards in exchange for advertising revenue; committee requests marketing materials and policy review

District staff described an offer from a scoreboard company to install two video boards at no upfront cost in exchange for a 75/25 revenue split (vendor/district) on advertising; the facilities committee asked the vendor for marketing collateral and asked staff to check policy and software costs before advancing the proposal.

The vendor, via a former superintendent now working for Digital Scoreboards, proposed providing two video boards (dimensions discussed in committee) and handling advertising sales. Facilities staff said the district would retain final approval over advertising content and could suggest preferred advertisers; the vendor would retain 75 percent of gross advertising revenue and remit 25 percent to the district. The presenter said there would be no installation cost but that ancillary software or cloud fees (ScoreVision) may add annual costs (staff noted an existing $6,000 per-site rate for the multipurpose field; the vendor’s cloud pricing nationally has recently risen to $7,500).

Committee members requested the vendor provide marketing collateral and a presentation for the full board and flagged an existing district policy (Policy 913) that restricts dissemination of non-school advertising at school sites; committee chairs said the policy will be reviewed to reconcile current practice with policy language. The committee did not approve any contract at the meeting and directed staff to prepare a packet and, if available, schedule a vendor presentation for the April board meeting.