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City-run Cheese & Wine Festival drew larger vendor participation but ended below budget
Summary
Parks and Recreation director Michael Patton reported the department ran the 2024 Cheese & Wine Festival in-house, grew vendor participation to more than 176 vendors, saw increased wine-tasting ticket sales, but recorded a net loss of $8,183 for the event.
Michael Patton, director of Parks and Recreation, told the City Council the department ran the 2024 Cheese & Wine Festival without a contractor, increased vendor participation substantially and made program changes to reduce vendor fees and shorten the event to one day, but the city recorded a budget shortfall for the event.
Patton said the department recruited more than 176 vendors in 2024 (compared with about 60–70 in 2023), sold 309 wine-tasting tickets, had 53 car-show registrants, about 10…
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