Reed: Montgomery to expand youth sports investment, pursue sports-business partners and entertainers

2484444 · March 3, 2025

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Summary

Mayor Steven L. Reed said Montgomery is working with Parks and Recreation, the YMCA and local leads to invest in youth sports equipment, facilities and coaching, and that the city has leads from retired athletes, current athletes and entertainers interested in working with Montgomery.

Mayor Steven L. Reed said Montgomery will invest in youth sports and is pursuing partnerships with sports‑business figures and entertainers to support athletics and events.

"We wanna make sure that sports is a value proposition for our city... We wanna invest in the, equipment. We wanna invest in the facilities. We wanna invest in the coaches, the staff, the training, and, of course, the young athletes," Reed said on the podcast, adding that investments include both boys’ and girls’ sports.

Reed said the city is "working with Brandon Dean, who's our parks and recreation... Director," and with the YMCA and local leads. He said Montgomery has "some leads" on interest from retired and current athletes and entertainers and that an announcement will be made later but "not today." Reed did not name the athletes or entertainers or provide contract or event dates on the podcast.

Why it matters: Investments in youth sports and facility staffing affect youth development, school‑age athletes and leagues. Reed’s comments signal city attention to sports as both community development and potential event/business opportunities.

Details and limits: Reed emphasized support for equipment, facilities, coaches, training and inclusion of girls’ sports. He said the city has had outreach from entertainers and athletes but did not provide names, dates, budgets or formal agreements. Reed instructed listeners to "stay tuned" for future announcements.

Context: Reed framed sports investment as supporting leadership, time management and life skills for young people and as complementary to academic goals.

Looking ahead: The mayor said the city will work with Parks and Recreation and the YMCA; no formal contracts, procurement steps, council approvals or funding details were presented during the interview.