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Board approves $20,000 for Cleveland Street banners to boost streetscape and public art
Summary
The Downtown Development Board approved $20,000 to fund professionally printed and installed banners on a stretch of Cleveland Street, with staff noting a 24-month maintenance program in the vendor quote.
The Downtown Development Board approved a $20,000 allocation March 3 to install banners along the 400–700 blocks of Cleveland Street as part of the broader Cleveland Street activation initiative.
Staff presentation: Tasha Hatley, CRA specialist, presented the proposal and showed banner design examples under development. Staff said the banners would reinforce downtown identity, promote public art and be professionally printed and installed by Florida Graphic Services under the city’s active contract. The vendor quote includes printing, installation and a 24-month maintenance program to inspect, adjust and—if needed—remove and reinstall banners after storms.
Scope and placement: The banners are planned for the 400–700 blocks of Cleveland Street (Osceola Avenue to Myrtle Avenue). Board members asked whether extending the banners onto adjacent streets such as Osceola or Fort Harrison might better direct visitors into the downtown area. Assistant Director Anne Lopez said the current proposal is focused on Cleveland Street beautification but staff is open to expanding the footprint in the future to serve wayfinding and promotion.
Cost and maintenance: The quote includes a 24-month maintenance contract (about $12,020 of the total) to handle storm-related removal and reinstall, inspections and repairs. Staff noted other city banner efforts—such as on Memorial Causeway—have not yet been consolidated into a formal citywide banner program but the communications team is drafting a citywide banner policy.
Outcome and next steps: The board voted unanimously to approve the $20,000 funding and asked staff to consider expanding locations in future deployments and to coordinate banners with event partners such as BayCare Sound to ensure a cohesive look along the corridor.
