Virginia 250 unveils aggressive marketing push, aims to ‘reconnect’ the public ahead of 2026

Carla Figurino, a staff member with the Virginia 250 commission, presented the commission’s new marketing campaign and a short film to commission members, saying the materials are intended to “reconnect” the public with Virginia’s role in the nation’s founding.

Figurino told commissioners the video shown at the meeting “is not an ad” but will serve as the backbone of a broader outreach push, with 15- and 30-second social-media spots, a new landing page at va250.org and toolkits for chambers of commerce, elected officials and historical sites. “As your country marks 250 years, come reconnect with it in the place that made it possible,” the film states in its closing line, and Figurino said the campaign will also geo-target decision-makers in Washington, D.C., including…