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Capital City Lake Murray Country reports rising visitor numbers, national media exposure and new events
Summary
Capital City Lake Murray Country presented county council with tourism metrics showing sharp increases in digital impressions and vacation rental room nights, outlined major upcoming events and said it is expanding marketing tools and partnerships; the organization requested continued county support.
Miriam Atria, president and CEO of Capital City Lake Murray Country (the county’s tourism office), and Susan O’Kane, the organization’s new director of operations, gave an update to Lexington County council on tourism activity, marketing metrics and planned events.
Atria said the organization’s digital footprint and earned media have grown substantially. She reported — citing the organization’s marketing partners — national digital print impressions and a stated advertising value, an increase in website users (reported as ~420k new users), and social media impressions (reported as about 7.4 million). Atria attributed the metrics to a combination of…
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