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EDC approves two tourism grants: $1,500 for Umqua Valley market research, $2,500 for Urban Blends advertising
Summary
The Roseburg EDC approved $1,500 to the Umqua Valley Wine Growers Association for market research and $2,500 to Urban Blends to advertise a June music and arts festival; staff cited Oregon law guiding transient lodging tax uses.
The Roseburg Economic Development Commission approved two tourism grant awards at its Feb. 27 meeting: $1,500 to the Umqua Valley Wine Growers Association to fund market research and $2,500 to Urban Blends to advertise the second annual Southern Oregon Music and Arts Festival.
Staff explained the awards are permissible uses of transient lodging tax under the Oregon Revised Statutes because the funds would support tourism promotion activities such as market research, advertising and marketing special events. "Tourism promotion means any of the following activities: advertising, publicizing, or distributing information for the purpose of attracting and welcoming tourists," staff said while briefing commissioners and citing statutory…
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