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Experience Roseburg reports digital growth, plans murals and website refresh
Summary
Anvil Northwest Creative Director Camp Campman told the EDC that the "Choose Your Next Adventure" campaign produced strong digital engagement in 2024 and that Experience Roseburg will add murals, refresh its website and explore new hotel-based tracking to better measure visitors.
Camp Campman, creative director at Anvil Northwest, presented Experience Roseburg's end-of-year digital marketing review and plans to the Economic Development Commission on Jan. 23.
Campman said the third and final installment of the "Choose Your Next Adventure" campaign, which highlighted downtown as a place for a night out, performed strongly across platforms. He reported that one campaign video posted to streaming platforms had a 75 percent completion rate on Hulu and that other Experience Roseburg videos logged tens of thousands of views. "Adventure awaits. The…
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