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Council approves intergovernmental tourism agreement with Cochise County partners to pursue cooperative advertising and matching grants
Summary
Sierra Vista will serve as administrative agent for the Cochise County Tourism and Economic Council under a multi-year intergovernmental agreement to pool advertising funds, pursue the Arizona Office of Tourism Rural Ad Coop (50% match up to $50,000) and coordinate visitor-center activity across participating towns.
The Sierra Vista City Council on Feb. 27 approved an intergovernmental agreement with the Cochise County Tourism and Economic Council (CCTEC) to pool advertising efforts among Benson, Wilcox, Bisbee, Douglas and Sierra Vista.
A staff presentation said the agreement — previously approved by the Cochise County Board of Supervisors on Jan. 28 — lets the participating communities consolidate marketing, maintain a shared website (explorer.cochise) and pursue cooperative…
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