Piedmont Senior Resources reports rising demand, new revenue stream and expanded services
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Summary
A Piedmont Senior Resources representative told the Cumberland County Board of Supervisors at its Feb. 25 budget workshop that the nonprofit expanded services, added a business line to diversify revenue and saw increases in meals, legal aid and care coordination in Cumberland County during fiscal 2024.
A Piedmont Senior Resources (PSR) representative told the Cumberland County Board of Supervisors at its Feb. 25 budget workshop that the agency has expanded operations, launched a fee-for-service business line and recorded notable service growth in Cumberland County in fiscal 2024.
The PSR representative said the nonprofit launched “Ground Game Health” in November and has begun providing assessments for health insurers via a broker; the organization has added at least five part-time staff to support that work. The presenter said the business line is intended to diversify PSR revenue in case government funding is reduced.
PSR reported service increases for Cumberland County between fiscal 2023 and 2024: delivered home meals rose 14% (7,370 meals delivered total), care coordination requests increased 46%, non-emergency medical trips increased and farmers-market coupon distribution rose 24%. The presenter said PSR served 3,435 clients systemwide in 2024 and that 360 of those clients were in Cumberland County.
The presenter emphasized programs that are not fully government-funded—such as chore services (repairs, ramps, railings) and one-off needs like wheelchair batteries and pest eradication—and said local contributions and PSR fundraising cover those costs. PSR estimated per-unit costs for county planning purposes (about $6 per meal; $17–$18 per care/service hour) and provided county supervisors with the agency’s annual report and brochures.
PSR also described recent recognition and partnerships: a national innovation award from the Administration on Aging for a “ring doorbell” delivery program, an immunization champion award, and leadership in the Southeast Area Agencies on Aging. The presenter invited county staff and residents to refer clients to PSR and noted local staff support, including two sisters who provide non-emergency medical transportation in Cumberland.
The PSR representative closed by asking supervisors to continue referrals from county offices and by noting that PSR now operates a mix of grant-funded programs and fee-for-service contracts to sustain programs that otherwise lack direct government funding.