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Senate Judiciary hears testimony on bill to ban deceptive ‘greenwashing’ claims; opponents say language is too broad
Summary
Senate Bill 680 would make materially false environmental marketing, net‑zero and reputational advertising an unlawful trade practice and allow damages up to $200. Supporters urged the committee to act against greenwashing; business groups and liability advocates said the bill’s definitions and enforcement are overly broad and unclear.
The Senate Committee on Judiciary on Feb. 26 held a public hearing on Senate Bill 680, legislation that would make materially false or misleading "environmental marketing claims," "net‑0 claims" and "reputational advertising" an unlawful trade practice and impose civil liability for damages of up to $200.
Senator Jeff Golden of District 3 urged support for the bill in a brief presentation, saying deceptive environmental marketing — commonly called greenwashing — undermines public understanding of climate risk and delays credible action. "Greenwashing promotes false…
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