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Great Wolf Lodge reports $4 million capital investment, room upgrades and marketing gains
Summary
Brianna, general manager at Great Wolf Lodge, told the board that the lodge invested about $4 million in 2024, plans HVAC and room upgrades in 2025, opened new food-and-beverage concepts and saw marketing lift from a ‘Wolf Out’ campaign that increased awareness about on‑site offerings.
Brianna, general manager of Great Wolf Lodge Gurnee, told the Village of Gurnee board on Feb. 24 that the resort invested about $4 million in capital improvements last year, will replace rooftop HVAC units and complete room upgrades in 2025, and is expanding on-site food, beverage and retail offerings.
Brianna said the lodge completed most of its roof replacement and purchased new laundry equipment and a truck for property…
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