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Visit Lake County touts marketing gains, cites $2 billion county visitor spend and flavor festival
Summary
Maureen Reedy, president of Visit Lake County, told the Village of Gurnee board that upgraded digital marketing, seasonal campaigns and partnerships helped drive visitation and that Lake County visitor spending in 2023 approached $2 billion; she highlighted a monthlong Flavor Festival and local promotional work in Gurnee.
Maureen Reedy, president of Visit Lake County, told the Village of Gurnee board on Feb. 24 that the county’s tourism office refreshed its website, ran seasonal marketing campaigns and is promoting a monthlong Flavor Festival to drive visitors to Gurnee and other Lake County communities.
Reedy said Visit Lake County updated its website this year with mobile-first navigation (about 80% of visitors use mobile), published 152 blogs and produced roughly 390 digital posts promoting local events. She said the office promoted 145 Gurnee events last year and highlighted cooperative marketing with…
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