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Board holds public hearing on school‑zone speed cameras; vendor says cameras cut violations sharply

2405220 · February 26, 2025
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Summary

Sheriff’s office asked board to consider school‑zone speed camera enforcement along Route 29 near the high school. Vendor Blue Line Solutions said similar programs produced large drops in violations; questions from residents focused on signage, data privacy, revenue and whether cameras are primarily a safety or revenue tool.

Madison County supervisors held a public hearing on a proposal to place automated speed‑enforcement cameras in school zones — primarily on Route 29 near the high school — after the sheriff’s office requested the board’s consideration.

County staff said the program would be limited to school zones (not broad corridor enforcement) and, if approved, could be implemented under a cooperative procurement that would require no capital outlay from the county for cameras and updated flashing beacons. The county would approve a contract with a vendor; the vendor would install and maintain equipment, staff said.

Blue Line Solutions, the vendor present at the hearing, said it partners with Virginia localities and that its programs typically begin with public education before issuing summonses. In 2024 the company reported a 92.8% decrease in speeding violations in its partnered school zones statewide. Company representative Randy Campbell, a retired Virginia State Police sergeant, said a five‑day sample in Madison County showed 1,329 violations of 10 mph or more over the posted school‑zone speed; more than 1,000 of those were 15 mph or greater over the posted limit.

How it would work: Blue Line would capture the rear plate of vehicles; Blue Line reviews and forwards images and data to the Madison County Sheriff’s Office; a county sworn officer must approve each violation for citation. Citations are civil penalties; Campbell told the board a common processing model is $100 per fine, with approximately $75 per paid fine returning to the locality and about $25 retained by the vendor for administrative costs. Staff said the vendor would replace or upgrade dated beacons and signs at no up‑front county cost.

Public questions and concerns: Residents questioned data privacy, whether insurance companies would be notified, the program’s effect on local taxpayers and motorists from outside the county, and the program’s suitability as a safety tool versus revenue generator. Campbell said the data flow is integrated with the National Law Enforcement Telecommunication System (NLETS), the violation is a civil penalty that does not add points to a driving record, and the vendor has procedures to void citations if schools are unexpectedly closed.

Next steps: Staff said legal reviewed a sample contract in the packet and urged public comment; the board did not vote on a contract at the meeting. Supervisors and staff said they will collect additional crash and VDOT data for the Route 29 school‑zone area and weigh resident feedback before deciding whether to advance a contract for formal approval.